![](https://cdn.myportfolio.com/95032245-9817-4db2-9b8e-5b70d0c34307/c60df7d1-a5e1-44ff-bd82-1842e25d46f3_rw_3840.png?h=d13bec603e6a0cb6400e59597b71d39b)
![](https://cdn.myportfolio.com/95032245-9817-4db2-9b8e-5b70d0c34307/235534aa-9f33-4c4f-b15f-2c756f0c456c_rw_3840.png?h=d4d1d3f4a86923b7a96340bf4920f88e)
![](https://cdn.myportfolio.com/95032245-9817-4db2-9b8e-5b70d0c34307/d7998d21-293d-4924-b1e5-757d41bae170_rw_3840.png?h=e367a29b9054a186040d24abbad531fc)
![](https://cdn.myportfolio.com/95032245-9817-4db2-9b8e-5b70d0c34307/216f14b5-09db-491a-bd90-519f2811e8f8_rw_3840.png?h=79d6484f124484f38998835b1cd0dd44)
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The objective was to craft a brand identity that resonates with both residents of Chicago and visitors alike, while mirroring the inventiveness and artistic prowess of American authors, so that visitors feel excited and inspired by the exhibits and activities